Which term describes required obligations that a license holder owes to a customer?

The term that describes the required obligations that a license holder owes to a customer is best captured by the concept of fairness and honesty. When dealing with clients, particularly in the context of real estate or other professional services, a license holder is expected to act with integrity and transparency. This involves providing truthful information, avoiding deceptive practices, and ensuring that the customer’s interests are considered.

While fiduciary duties and agency responsibilities typically pertain more to the obligations owed by a license holder to a client or principal—such as loyalty, confidentiality, and full disclosure—fairness and honesty capture the essence of how a license holder should engage with a customer, who may not have the same level of trust or a formal agency relationship.

Service agreements relate to the terms and conditions under which services are provided but do not inherently define the nature of the obligations owed within the context of customer interactions. Therefore, fairness and honesty best encompass the standard expected in customer relations.